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  • February 2010
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The Official Views on Employer Engagement

Posted by Àngels Trias i Valls on February 10, 2010

This is a catalogue on the normative definitions on Employer Engagment


The website above is a prime example of a well developed, audited website, with all the facts and figures, well displayed, one that uses language effectively in making the HE discourses normative. 

There are many other website, most prominently the one by the business community http://www.dius.gov.uk/higher_education/employer_engagement which clearly signposts its main question at the start:

How can we equip the workforce with the skills for an innovative and competitive economy?

The site equally produced for a specific firewalling effect -by this I mean, the information you received through it is transparent and accesible but it is not produced to engage in further analysis or discussion. The question is misleading, and the language is heavily problematic. ‘equip’, ‘workforce’, ‘skills’, ‘innovative’, ‘competitive’ , ‘economy’. As simple as it may seems, each word is loaded with meaning, although the sentence is constructed as to avoid a precise, academic if you want, analysis of the cultural meanings. Why is ‘equip’ a suitable word in this context? It assumes that the current economy is fully understood, when we know one of our real tasks at the moment is about understnading what the economy really does and does not at present. It is yet unclear that we can define our current economic situation as one as ‘competitive’ -in relation to what? ‘innovative’? What innovations are there about ‘making money’? The sentence also does not bring out the possibility of a discussion on social understandings of this terms, it is for the loss of other terms, a closed, inward looking sentence.  There are many ‘taken for granted’ ideas (this is not about this website, this question is representative of many others articulated around this theme, I choose this totally at random, not in regards to the site in particular, and with no intention to target or offend this particular sentence. I ant to make clear that this is purely an analysis of how ideas are represented online). like, what is the politican and social weight of a term like ‘work force’, can employment be reduced to ‘work’? Shouldn’t be our concern about employment a larger one than what is defined by work? One that may encompass social relations, rights, obligations, engagement with employers and other…work by itself does not define the capacity of employment, the social and financial capacity of employment.

And after this, the HE article on Employer Engagement


Dreadfully structured page, hardly one can recognise what is going on, but the pdf articles are on the right. A little summary would have been good, just to help the reader have a sense of the overall discussion on this! The powerpoints have some interesting ideas, although some once again are buried in auditing language. At this point one of my concerns is on the acquisition of managerial language in HE.  The language used to analyse and think through these themes is so dependent on managerial language that it is not always possible to actually say something about employer engagement, to see the trees from the almighty jungle.  The danger is of course, that the language we use, and that the questions we ask are not the best in helping us to make sense of the current issues of employment and crisis.  The kind of normative language used in the discussions (in the websites, officially, and so on) has emerged very radpidly, spread like fire very rapidly, and it is burning the intellectual ground as rapidly so. I think we all feel at a loss, I wish we could step out of this normative language of HE managerial practices when addressing social, employment and educational issues.

One Response to “The Official Views on Employer Engagement”

  1. the article is very informative,

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